brandED: the making of a quitter
The Quitter's Club is a podcast that was born from the desire to share my own story of building a business and then walking away from it.
I chat with old friends (and new) about the uncomfortable process of quitting what no longer works for you - from small talk, to jobs, to button up pants.
This club isn’t about giving up. It's about taking your life back.
So press play, will ya?
Be a quitter. Join the club.
the client experience IS the marketing strategy.
As a former CEO, I am driven to lead other business owners to scale without increasing their headcount or blowing their marketing budget.
I nerd out on the little things that make you stand out. From event details (online and virtual), to the way guests are greeted in the workplace, to unique touch points, I create activations that pull your client towards your product or service, not push it upon them.
Using language as a problem solving tool, I write copy that speaks to your client and says what you do in plain language.
Speaking of language, I speak a few different ones - tech nerd, project manager, sales, operations, and finance. Marketing isn’t limited to one department, so I ensure that the brand message is also communicated effectively within the organization to get buy-in from everyone.
Basically I'm your brand matchmaker - I take all the awesomeness of your business, emphasize the best parts, and then I share it in a way that makes your client swipe right.