Oh hey! I'm Candace.
With extensive experience scaling startups, and a proven track record in revenue growth, I work within B2B businesses to develop ideas, create initiatives, and identify strategic partnerships.
Gone are the days when business development meant long boozy lunches and golfing all afternoon on the company dime.
I know you work hard for your money so what kind of strategist would I be if I spent it in the wrong place?!
I have applied my career experience to my community work as well, working with local organizations such as NAIT, and the Stollery Children’s Hospital.
Advising and providing strategic direction, I am always communicating the value of ‘what’s in it for me?’ to all stakeholders.
Wanna know more? Let's connect!
You can contact me the old fashioned way at (780) 554-5932 or send me a note at firstname.lastname@example.org.
To plan where you want to go, you need to evaluate where you’ve been. I'm constantly analyzing close rates and ROI to determine what your value proposition is and where your time and dollars are best spent.
Once we determine your sweet spot, let’s get clear on a go-to- market strategy with deliverables. This includes identifying marketing and communication opportunities, developing strategic partnerships and relationships, and identifying revenue opportunities essential to your growth and expansion.
When representing your organization, you can have peace of mind knowing that your value proposition is being communicated correctly, and to the right people. Once a plan is in place, we can start assembling your A team to execute.