Brand X Design

If you have the internet, you've probably seen a lot of buzz surrounding brand - building your brand, brand identity, the importance of brand.  The truth is, brand is important but it's so much more than your logo and company colours.  Your brand is how you're perceived by those who experience it.

A strong brand is reflected through advertising, social media presence, product packaging, your pricing, your products or service, how your staff treat your customers, and your environment.  

At Candace Wolfe Design, we work closely with branding strategists to reinforce your brand into your interior.  When it comes to branding your space, the applications go way beyond colour.  Your brand should be reflected in your environment starting with your space plan - how do you want your customers or clients to perceive you from the time they walk through your door, to the time they leave?  

We recently completed the Garneau Project, a local chiropractic clinic.  Our client wanted the brand experience to reflect the company values.  They believe in movement as a part of every day life.  We wanted that value to translate throughout the space.

The Community Space (shown above) was created for clients to interact, as well as move within the space.  Each seating area encourages conversation.  Exercise equipment is available in this area as well for those who don't want to sit while they wait.

Movement is a key component of the brand and is reflected in the company logo.  We worked with the brand strategist to interject a monochromatic colour scheme in the graphic design as well as the interiors.
The angular pattern of the logo is seen throughout the space is subtle ways such as the tone on tone in the reception area, and the angles of the wood treatment in the community space.

Not sure how to incorporate your brand into your interior?  Feeling a disconnect between what you put out into social media regarding your brand and the space you do your work? 
We love creating brand identity with our clients.  Let us help elevate your brand to the next level.

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