Even though we had completed and promoted many renovation projects at Candace Wolfe Design, so often our clients still came to us misinformed about the home renovation process.
I believe education is key to branding so I created a vlog series to capture the entire process of the renovation to help manage client expectations as well show the value of the service they were getting. I wrote and produced all of the content for the series, which was targeted to the pain points I knew my clients experienced during a renovation.
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